WyshApp design

Wysh is an app that empowers users to protect their future and loved ones by offering a unique approach to term life insurance and savings accounts with embedded financial protection.

Redesigning the Wysh app presented challenges in balancing innovation with user familiarity, particularly in addressing the need to differentiate between multiple product offerings.

We created a dynamic dashboard with multiple states for each product and created dynamic, illustrated ads that live on the homepage to prompt users to complete certain tasks within the app. This allowed users to easily differentiate between offerings and make changes to them seamlessly. We then worked closely with the development and compliance teams to ensure that the build and QA process went smoothly.

Client: Wysh
Scope: App design, QA, Web design
Collaborators: Micah Heiselt, John Leidl, Richan Li

Taking it online

In conjunction with launching a new product offering, Savings+, through the app, we had to figure out how to incorporate this into the website. This lead to a comprehensive site redesign where were introduced a tiered navigation to clearly differentiate between our D2C and B2B offerings, page layouts, content structuring, and various UI treatments.