HaworthBrand guidelines + interactive digital
Haworth is a world renowned commercial furniture designer. They came to Ceros in hopes of elevating their digital presence. Tasked with reimagining Haworth's identity for the digital age, we did a comprehensive overhaul encompassing various facets of the brand's visual language. This involved revisiting the logo, color palette, and a thoughtful look at potential layouts, typography, UI patterns, navigation, and page structures.
The project resulted in the development of an extensive set of interactive brand guidelines, serving as a comprehensive resource accessible to all within the organization. Additionally, we conceptualized and designed immersive touch screen experiences for their showrooms, embedded micro-content on the web, and designed various print materials, effectively bridging the gap between digital, print and the brand's ethos of quality and sophistication.
The project resulted in the development of an extensive set of interactive brand guidelines, serving as a comprehensive resource accessible to all within the organization. Additionally, we conceptualized and designed immersive touch screen experiences for their showrooms, embedded micro-content on the web, and designed various print materials, effectively bridging the gap between digital, print and the brand's ethos of quality and sophistication.
Client: Haworth
Scope: Identity, Digital, Brand Guidelines
Collaborators: Kervin Ray, James Hu
Live Site
Scope: Identity, Digital, Brand Guidelines
Collaborators: Kervin Ray, James Hu
Live Site
House of Haworth
House of Haworth is a digital extension and one of many pieces of embedded micro-content that we created using the updated branding.
House of Haworth is a digital extension and one of many pieces of embedded micro-content that we created using the updated branding.
Brand ExtensionsVarious design extensions created for the Haworth team during the partnership.