Adidas x IMA-HOMEIn-Store signage design
IMA-HOME is a global marketing agency that works with Adidas. As part of a the launch of the latest Stan Smith shoe at the Adidas SOHO location, the agency worked with the brand to select 10 artists and designers to create displays based on text prompts that pertained to both the shoe and the store. I was one of the artists selected to create a set of displays for the store. I was given a good bit of creative freedom with this one and was able to create some fun characters and typographic treatments with the only catch being that it needed to be in the brand’s signature shades of blue. This project is currently on display at the SOHO Adidas store.